Project Management is a mature business discipline with tried and true methods, patterns and practices. While originally developed to help manage the complexity of large-scale capital projects, the project management discipline has evolved to support the intricacies of new endeavors like software development and business transformation. Over time, our world has become data-centric, with the delivery of insight a key to modern business survival and prosperity. This talk addresses the past, present, and future of using project management principles in the emerging data-driven economy.