A well-designed data visualization doesn’t just look pretty; it achieves outcomes. But creating visualizations that inspire actions from users requires a special kind of design—one focused equally on aesthetics and the psychological levers driving human motivation (known as game mechanics).

In this energetic presentation, designer, developer and digital strategist Seth Familian will discuss different ways he has leveraged data visualization and game mechanics to achieve outcomes for large ecommerce retailers, nonprofit boards, and educational institutions.  Seth will also provide an overview of the community visualization platform Maptiv8—which is the culmination of his data visualization work to date.