The parks and resorts exhibit Disney magic for millions of Guests each year.  These Guests, however, do not witness the analytics that occur on a daily basis behind scenes to create this magic .  This session will highlight  analytical endeavors  taking place at Walt Disney Parks and Resorts Online.  The session will:

1) Provide a definition of advanced analytics
2) Illustrate a data driven journey through Disney
3) Provide sample analyses
4) Identify top challenges
5) Introduce the next generation of analytics