Leveraging the Power of Data and S.M.A.R.T. Thinking

11:10 am | Evergreen Ballroom

Agile Use of Ellucian’s Advance Performance Reporting Tool, IBM Cognos, and IBM SPSS to inform Strategic Business Objectives

Big Data is a powerful buzz term but what does it really mean? How does an organization approach the essential variables surrounding Big Data and how does it represent a change in IT strategy, data collection, architecture, and output? For the Office of University Advancement (UA) at Michigan State University, it not only means agile and robust technology deployment, but also building a talented team of data scientists, skilled in transforming a wealth of data into valuable information with a story that will inform strategic business goals and objectives.

Attendees in this session will learn how University Advancement at Michigan State University is developing a powerful suite of reporting and analytics tools and brain trust that are focused on delivering robust data mining and analytics (descriptive, qualitative, quantitative and predictive).