Organizations need to move beyond just simply data collection and reporting. The key to success is unlocking the valuable insights hidden within your digital data. Mimicking the curiosity of Indiana Jones, the intellect of Sherlock Holmes, and the ingenuity of MacGyver, today’s analysts and data-driven professionals must become real-life versions of these action heroes. This session will introduce you to an invaluable analytics framework or approach for generating more value from your digital data. You’ll leave this session armed and dangerous with new ideas and techniques for maximizing your success as an analyst.