Data mining, the automatic or semi-automatic analysis of large quantities of data to extract previously unknown interesting patterns such as groups of data records, is a powerful tool in fundraising. This session will focus on implementing data mining and using the results. Two organizations, the University of Puget Sound and M.D. Anderson Cancer Center, will describe their use of data mining to identify prospects for specific fund raising initiatives. The University of Puget Sound developed an alumni attachment score to gauge which constituents are most closely connected to the University in an effort to identify the next tier of alumni with whom engagement efforts should be focused. Additionally, a planned giving ranking score is used to identify potential planned giving donors. M.D. Anderson Cancer Center launched the Moon Shot Program in 2012 with the goal of translating scientific discoveries into better patient care – faster – by using innovative technology, setting ambitious goals and transforming our approach to end cancer once and for all. The Center mined existing data to align prospects to the appropriate areas for funding of the Moon Shot Program.