Have you ever wondered why it is easier to search for an Italian restaurant in your neighborhood, compare plane tickets on multiple airlines, avoid traffic jams in real-time, or even be introduced to the love of your life with just with a swipe of your finger, than it is to find a film or TV show when, where, and how you want it? Other industries have been utilizing information about their consumers, products, and services to deliver rich user experiences in far more sophisticated ways than we have historically done so in Hollywood. So why is it that today’s even most sophisticated video content curation tools (discovery, search, recommendation, personalization) barely scratch the surface?

The answer lies in the information about and within the content itself: the metadata at its core, most granular levels. If this metadata did exist in the world and we could find it, organize it, and make it usable, then maybe we could help enhance how we experience our favorite movies, tv shows, and online videos. We could better find the right piece of content. Or perhaps, more importantly,…the right piece of content could find us.

Well, now we can.

Find out how as we peek behind the curtain of the Video Genome Project™ during this exclusive fireside chat with SDI’s Xavier Kochhar.